We originally wrote this as a full-length article for another publication but it turned out a little longer than needed.  We decided to publish the full-length piece here to share important perspectives we have while we edit down the content elsewhere.   Coronavirus notwithstanding, as a leader in a SaaS company, you have a lot of macro and micro challenges that you face to do your job. You are responsible for aligning all the conditions to grow your business, and there is never a day that you can take your foot off the gas pedal because your investors expect exponential growth. Let's face it, with so many pressing matters on your plate; it is tough to manage everything or to be an expert in all aspects of your business. As our company's primary leader, I know this problem all too well. Some days I don't know if I am coming or going. So all this being said, we want to share thoughts that you will find helpful to help create your ideal conditions.  When you dreamed ...

  As the Coronavirus continues to challenge the economies across the world, business leaders will be facing some of the biggest challenges of their careers. You may be a CEO, leading the overall direction of a company, or maybe a CRO responsible for the growth and retention of your client base, or a department leader that suddenly finds the world you know upside down. You are now facing challenges that were surely not in the "training manual", namely, how to withstand the impact of so many unprecedented challenges ALL AT THE SAME TIME. Your goal now is to help get your company back to a path of normalcy, even if it is a "new normal."  Our extended team took a moment of reflection, and we sat down to discuss amongst ourselves some of the best practices that all leaders need to be implementing as we continue into these uncharted times. We created this list to share with you to add to the compendium of other solid advice we are reading from peers in business. Here are ...

  These have been unprecedented times for everybody. It seems the entire world is unsure what to do next. We, like everybody else, are affected by COVID-19. We have had to make many adjustments in our life, our work, in our business dealings. So the first thing I want to say to everyone is to stay safe and stay sane. We will all get through this together. Last week was a busy week for us—the busiest we've seen in the life of our young company. COVID-19 is exposing a lot of vulnerability in business models, and showcasing to company leaders that their go-to-market efforts are not balanced. Direct sales models of SaaS companies are being affected, and now a lot of leaders will not hit their goals for Q1 and Q2. That's today's reality.   One of the common themes we are hearing is a reaction to the changes in circumstances: "Conferences are canceling; travel is restricted, we can't get to the customers, our leads are drying up. Can you help us?" People are looking...