This is a guest post by Lisa Thoman Lawson.  She has been in SaaS technology channels for 15+ years, and consults for high growth, venture backed SaaS businesses on their partnership and channel strategies. Prior to consulting, Lisa was the Director of Partnerships at Optimizely and Thismoment and spent 4 years at Microsoft and more. Email her at  lisa@ltlpartnerconsulting.com . As we enter month 5 of living with the uncertainty of Coronavirus, little to nothing has felt like it’s getting back to business as usual.  For SaaS leaders, the impact on go-to-market plans is no exception.  Leaders are going back to the drawing board to redo their strategy, tactics, and internal org charts to adapt. Companies are adjusting budgets and operating plans, and sales teams are learning new ways to sell.  If your company, like many others, is looking to lower CAC, improve margins, diversify risk, and reach their target buyers in new ways right now, it may be time to double down on your partner str