We originally wrote this as a full-length article for another publication but it turned out a little longer than needed.  We decided to publish the full-length piece here to share important perspectives we have while we edit down the content elsewhere.   Coronavirus notwithstanding, as a leader in a SaaS company, you have a lot of macro and micro challenges that you face to do your job. You are responsible for aligning all the conditions to grow your business, and there is never a day that you can take your foot off the gas pedal because your investors expect exponential growth. Let's face it, with so many pressing matters on your plate; it is tough to manage everything or to be an expert in all aspects of your business. As our company's primary leader, I know this problem all too well. Some days I don't know if I am coming or going. So all this being said, we want to share thoughts that you will find helpful to help create your ideal conditions.  When you dreamed ...

  If you've ever talked to us you'll know that we fundamentally believe the original SaaS model is broken.   Broken? Yes, broken.  The very model that just about every SaaS company starts out with.  The current SaaS playbook essentially starts off with a “direct everything” model. Direct marketing, SDR outreach, selling, customer success. It’s the “we can do everything ourselves” model. This model has worked to some degree or another for many companies. But over time the industry has become extremely crowded. SaaS software is eating the world, but it is also choking on itself in the process, especially in the B2B SaaS world.  It’s time for a paradigm shift. Time to flip the model on its head. It is time for SaaS companies to look beyond their four walls to serve the needs of their target clients.  We talk about this every day with clients and prospects and guess what? most people agree once we explain.  We are going to tackle this issue head-on, w...