The Current SaaS Playbook is Broken!


 If you've ever talked to us you'll know that we fundamentally believe the original SaaS model is broken.   Broken? Yes, broken.  The very model that just about every SaaS company starts out with. 


The current SaaS playbook essentially starts off with a “direct everything” model. Direct marketing, SDR outreach, selling, customer success. It’s the “we can do everything ourselves” model. This model has worked to some degree or another for many companies. But over time the industry has become extremely crowded. SaaS software is eating the world, but it is also choking on itself in the process, especially in the B2B SaaS world. 


It’s time for a paradigm shift. Time to flip the model on its head. It is time for SaaS companies to look beyond their four walls to serve the needs of their target clients.  We talk about this every day with clients and prospects and guess what? most people agree once we explain.  We are going to tackle this issue head-on, we'll be talking to a lot of people in the trenches to get their perspectives.  We'll share many of the findings in the blog, and we will share even more in our private Mentorship and Fractional Leadership communities.  We hope you'll follow along with us as we explore the concepts of "modern-day" SaaS.  And if you are interested in interacting directly on the subject or even sharing your thoughts for this blog, let us know.



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